Product positioning and customer priorities
Define the commercial problem you solve and which hotel, travel or distribution segments have a reason to buy.
Industry examples · DTH Coaching
Commercial growth for travel technology and payments.
Connect your technology proposition with the hotel, travel and distribution businesses that will use it.
Practical support
What we could
work on together.
A travel technology product needs a commercial case that makes sense to the customer’s business. Features and integrations matter, but so do the cost of change, the buying process, adoption and the value users see after launch.
These are examples of possible assignments, shaped around your business, priorities and team.
Integration and distribution partners
Prioritise PMS, channel management, booking and distribution relationships around customer reach and adoption.
Commercialisation and sales coverage
Build account priorities, partner plans and a practical sales process for the proposition.
Payments and cost of adoption
Review how the offer compares with existing payment methods, including fees, settlement and customer operating requirements.
Activation and retention
Connect sales promises with onboarding, customer usage and account development.
Agreed around your needs
What the work
can deliver.
- Customer segments and commercial proposition
- Partner and integration priorities
- Sales, onboarding and activation actions
- Performance measures for adoption and account growth
Relevant experience
Bakuun and PayDocker
Group commercial leadership across travel technology and payments, including the commercial launch of PayDocker, hotel relationships and demand partner development.
TripAdvisor
Scaled hotel-facing B2B propositions and commercial teams, connecting product launches with hotel customer acquisition.
Let’s talk
Start with your business challenge.
Tell me what you want to achieve. We can agree the right scope, involvement and next steps.