Customer segmentation & channel mix
Match leisure, business and group demand, including meetings, incentives, conferences and exhibitions (MICE), to the right channels across low and high season, weekends and midweek.
Industry examples · DTH Coaching
Commercial strategy for hotel and hostel groups.
Connect customer demand, pricing, distribution and the guest proposition to improve commercial performance across the portfolio.
Practical support
What we could
work on together.
A growing hotel or hostel portfolio needs commercial decisions that work at property and group level. Guest segments, seasonality, brand positioning and channel economics influence each other, while local teams need clear priorities and useful support.
These are examples of possible assignments, shaped around your business, priorities and team.
Revenue management & distribution
Check that rates, inventory and restrictions are accurate across channels, and strengthen decisions around pricing, occupancy and net room yield.
Commercial software & vendor selection
Define requirements for property management, revenue management, CRM and distribution systems; assess vendors, integrations and the fit for your teams.
Positioning & direct online sales
Review the guest proposition, online positioning, website content and booking journey to grow profitable direct business.
Online reputation & guest reviews
Use reviews to understand guest priorities, spot recurring issues, guide responses and turn feedback into a stronger offer and greater customer confidence.
Agreed around your needs
What the work
can deliver.
- Guest segmentation and seasonal demand priorities
- Channel mix and direct business actions
- Revenue management and distribution review
- Commercial system requirements and team responsibilities
Relevant experience
MEININGER Hotels
Built the integrated commercial organisation as the portfolio expanded from 17 to 35+ hotels, strengthening direct B2C and B2B channels.
Generator / Freehand, Selina and Kabannas
Commercial leadership, reactivation and advisory across hotel and hostel propositions, guest segments and direct-channel development.
Let’s talk
Start with your business challenge.
Tell me what you want to achieve. We can agree the right scope, involvement and next steps.